KAFE
Kahve · Coffee · New York City
NYC Coffee Shop · Turkish Coffeehouse · Brand Awareness Campaign
// COLOR PALETTE
Espresso
#1A1008
Primary BG / Ink
Roast
#2E1C0E
Secondary BG
Brown
#4A2E18
Surface / Cards
Copper
#B85C2A
Primary Accent / CTA
Sand
#D4C4A0
Secondary Text
Cream
#F2EAD8
Primary Text / Light BG
Chalk
#F8F4EC
Poster Background
// TYPOGRAPHY
DISPLAY — BEBAS NEUE
KAFE
NYC
NYC
ACCENT — CRIMSON PRO ITALIC
Since this morning.
Türk kahvesi.
Türk kahvesi.
DATA / UI — SPACE MONO
142 BEDFORD AVE, BK
MON–FRI 06:00–20:00
SAT–SUN 07:00–21:00
MON–FRI 06:00–20:00
SAT–SUN 07:00–21:00
BODY — CRIMSON PRO 300
Ground fine. Brewed slow. Served in copper. The way Istanbul taught us — brought to the streets of New York.
// MOTIFS, ICONS & UI ELEMENTS
Tile Motif
☽ ✦
Crescent & Star
TÜRK KAHVESİ
Language Badge
Simit · Börek
Baklava
Baklava
Pastry Menu
Copper Rule
Buttons
Order Now
See Menu →
Find us
// 01 — INSTAGRAM SQUARE · 1080×1080 · BRAND HERO
KAFE
New York City ☽
☽
Türk kahvesi.
Brooklyn style.
Brooklyn style.
Est. 2019
Bedford Ave
Bedford Ave
// 02 — INSTAGRAM SQUARE · 1080×1080 · MENU BOARD
MENU · MENÜ
KAFE
☽ Brooklyn, NY
// Drinks · İçecekler
I.Türk KahvesiGround fine, copper cezve
II.MenengiçWild pistachio, no caffeine
III.Sütlü TürkMilky, cardamom
IV.Single OriginRotating, seasonal
// Pastries · Hamur İşleri
V.SimitSesame ring, daily baked
VI.BörekFeta & spinach, flaky
VII.Baklava SlicePistachio, rose water
// 03 — INSTAGRAM STORY · 1080×1920 · BRAND TAKEOVER
New York City
☽ Est. 2019
☽ Est. 2019
KAFE
"Ground fine.
Brewed slow.
Served now."
Brewed slow.
Served now."
Türk kahvesi · Brooklyn, NY
Open 06:00 — 20:00 daily
Visit KAFE →
Open 06:00 — 20:00 daily
// 04 — WEB BANNER · 1920×480 · THREE LANGUAGES
COFFEE
KAHVE
NY
Ground Fine.
Brewed Slow.
Brewed Slow.
Türk kahvesi meets New York — copper cezve, single origin beans, Bedford Ave.
142 Bedford Ave
Brooklyn, NY
─
06:00 – 20:00
Find KAFE →
Brooklyn, NY
─
06:00 – 20:00
// 05 — PRINT POSTER · 18×24 IN · BROADSIDE
KAFE
// New York City · Türk Kahvesi · Est. 2019
The Art of
Turkish
Coffee.
Turkish
Coffee.
Ground fine in copper. Brewed slow over flame. Poured without apology — the way Istanbul taught us.
// THE RITUAL · TÖREN
01
ÖĞÜTME — GRIND
Beans ground to a fine powder. This is where it starts.
02
KÖPÜK — THE FOAM
Slow heat until the foam rises. The moment that cannot be rushed.
// PASTRIES · HAMUR İŞLERİ
✦
SİMİT — SESAME RING
Baked every morning. Crisp outside, chewy inside. The original New York bagel's older cousin.
✦
BÖREK — FETA & SPINACH
Layered phyllo, hand-filled. Flaky enough to make a mess. Worth it.
✦
BAKLAVA — PISTACHIO
Rose water syrup, Antep pistachios, forty layers. Served with your coffee, always.
01
ÖĞÜTME — GRIND
Beans ground to a fine powder, finer than any espresso. This is where it starts.
02
CEZVE — THE POT
Cold water, coffee, and sugar — if you want — into the copper cezve. Never stir after.
03
KÖPÜK — THE FOAM
Slow heat until the foam rises. Remove. The moment that cannot be rushed.
04
SERVİS — SERVE
Poured into a small cup. Waited two minutes. Drunk slowly. Read the grounds.