Mōsō — Campaign

Mōsō

静寂 · 瞑想 · 呼吸

Wellness & Meditation App · Brand Awareness Campaign

Color Palette

Washi

#F5F2EB

Primary Background

Linen

#E4DED4

Secondary Background

Sage Light

#B5C4A4

Accent Light / Image Tint

Sage

#7A8C6E

Primary Accent

Taupe

#8C8579

Secondary Text

Forest Ink

#2A2C26

Primary Text / Dark

Typography

Display — Shippori Mincho 300

There is strength
in stillness.

Used for: Headlines, Hero copy, Sessions

Japanese — Noto Serif JP 200

静寂の中に
力がある

Used for: Kanji accents, Watermarks, Kana labels

UI / Label — Outfit 200–300

MEDITATION · BREATHWORK · SLEEP

Used for: Labels, Tags, CTAs, Navigation

Body — Outfit 200

Guided by ancient technique, designed for modern life. Begin your practice today. 840K daily practitioners worldwide.

Used for: Descriptions, Sessions, Body copy

Motifs, Icons & UI Elements

Breath Rings

Hairline Rules

静

Kanji Watermark

Meditation

Service Pill

Buttons

Begin Practice

Download Free

Learn More →

01 — Instagram Square · 1080 × 1080

静

Stillness.

Find yours, every day.

Mōsō

Wellness App

Begin →

02 — Instagram Square · 1080 × 1080 · Practice

Practice Image Zone

Morning Stillness10 min

Body Scan18 min

Evening Wind Down12 min

Sleep Ritual25 min

Mōsō

静寂

Begin Free

03 — Instagram Story · 1080 × 1920

Image Zone

静寂の中に
力がある。

There is strength in stillness.

Meditation

Breathwork

Sleep

Movement

Mōsō

Download Free

04 — Web Banner · 1920 × 480

Mōsō

静寂 · 瞑想

息を吸って、吐いて。
ただそれだけでいい。

Breathe in. Breathe out. That is enough.

Download Free →

05 — Print / Poster · 18 × 24 in

Mōsō

静寂 · 瞑想 · 呼吸 · 動き

Not an app. A daily ritual.
Guided by ancient technique, designed for modern life.

MeditationGuided daily sessions

Breathwork4·7·8 & more

SleepRestorative rituals

MovementMindful practice

Nature / Practice Image Zone

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