Web design and front-end systems
Interfaces that load fast and sell faster
Design systems, component libraries, and accessible front-end builds that turn brand identity into clean flows and measurable conversion.
Components Reusable UI parts, typography, and layout tokens power consistent pages across your site. Ship faster with fewer bugs.
What we build
Design systems
Tokens, grids, and components that keep your brand consistent from landing to PDP to blog.
Front-end engineering
Clean, accessible builds for Shopify, WordPress, or custom stacks with performance budgets.
Performance & a11y
Core Web Vitals, semantic HTML, keyboard navigation, and screen reader support.
Conversion flows
Clear paths from entry to action: nav, PDP, forms, booking, and checkout UX.
Outcomes we optimize
Speed
Faster pages reduce bounce and lift conversion across devices.
Clarity
Information architecture and UI hierarchy that guide action.
Maintainability
Reusable components and docs so teams can scale without chaos.
Built for any modern business
Ecommerce
PDP clarity, performance, and checkout UX.
Services
Capture to booking flows with minimal friction.
Hospitality
Menu, events, reservations, guest CRM integration.
Creators
Landing pages, drop pages, and link hubs that convert.
Health & wellness
Accessible content patterns and compliant forms.
Real estate & finance
Lead routing, form UX, and doc workflows.
Process
Discover
Goals, audiences, IA, baselines, and success metrics.
Build
Design system, components, front-end, a11y, performance.
Optimize
Test, measure, and iterate to keep numbers rising.
Selected results
Multi-location studio
Component library and booking flow rebuilt. Faster pages and clearer nav.
Identity + ecommerce foundation
UI system for PDPs and stories. Lighter JS and accessible components.
Start
Begin with a working session focused on your pages, speed, and conversion.
or contact erlin@erlinnn.com
Web Design & Front-End Development in NYC
Erlinnn designs and builds fast, accessible websites and front-end systems for ecommerce, services, hospitality, creators, health and wellness, real estate, and finance. Work includes design systems, component libraries, semantic HTML, Core Web Vitals optimization, and conversion-focused UI flows. We support Shopify, WordPress, and custom headless stacks. Projects deliver reusable components, documentation, and measurable improvements in speed, clarity, and conversion.