Web Design & Front-End Development | Erlinnn — NYC ← BACK TO ERLINNN

Web design and front-end systems

Interfaces that load fast and sell faster

Design systems, component libraries, and accessible front-end builds that turn brand identity into clean flows and measurable conversion.

What we build

Design systems

Tokens, grids, and components that keep your brand consistent from landing to PDP to blog.

Front-end engineering

Clean, accessible builds for Shopify, WordPress, or custom stacks with performance budgets.

Performance & a11y

Core Web Vitals, semantic HTML, keyboard navigation, and screen reader support.

Conversion flows

Clear paths from entry to action: nav, PDP, forms, booking, and checkout UX.

Outcomes we optimize

Speed

Faster pages reduce bounce and lift conversion across devices.

Clarity

Information architecture and UI hierarchy that guide action.

Maintainability

Reusable components and docs so teams can scale without chaos.

Built for any modern business

Ecommerce

PDP clarity, performance, and checkout UX.

Services

Capture to booking flows with minimal friction.

Hospitality

Menu, events, reservations, guest CRM integration.

Creators

Landing pages, drop pages, and link hubs that convert.

Health & wellness

Accessible content patterns and compliant forms.

Real estate & finance

Lead routing, form UX, and doc workflows.

Process

Discover

Goals, audiences, IA, baselines, and success metrics.

Build

Design system, components, front-end, a11y, performance.

Optimize

Test, measure, and iterate to keep numbers rising.

Selected results

Studio site components and booking flow preview

Multi-location studio

Component library and booking flow rebuilt. Faster pages and clearer nav.

Bookings up 38% in 90 days. Session time up 42%. Support tickets down 23%.
Design SystemFront-EndPerformance

Ecommerce UI and PDP structure preview

Identity + ecommerce foundation

UI system for PDPs and stories. Lighter JS and accessible components.

Conversion up 24%. Return visits up 31%. Content velocity doubled.
UIFront-EndShopify

Start

Begin with a working session focused on your pages, speed, and conversion.

or contact erlin@erlinnn.com

← BACK TO ERLINNN

Web Design & Front-End Development in NYC

Erlinnn designs and builds fast, accessible websites and front-end systems for ecommerce, services, hospitality, creators, health and wellness, real estate, and finance. Work includes design systems, component libraries, semantic HTML, Core Web Vitals optimization, and conversion-focused UI flows. We support Shopify, WordPress, and custom headless stacks. Projects deliver reusable components, documentation, and measurable improvements in speed, clarity, and conversion.